In the early months of 1949, Las Vegas legend Benny Binion hosted a poker showdown between Johnny Moss and Nick “The Greek” Dandalos, that turned a cornerstone of present day poker lore.
The game dragged on for a staggering five months, with Dandalos finally coming out on best, but its affect is felt to this day.
Apart from garnering plenty of publicity for Binion’s casino, the epic head-to-head went on to become what we know as the Globe Series of Poker (WSOP). It also released the age of the poker celebrity.
Since that time, casinos of all kinds have traded on the impression of huge-time specialist poker players, their lifestyle stories, and their awesome-as-cucumber demeanor to offer the relaxation of us on the gambling desire.
The age of the movie star endorsement strike its peak during the Texas Keep ‘Em fad when photos of the professionals have been splashed across every single online poker area on the planet. But now that Texas Keep ‘Em isn’t very the moneymaker it once was, some are inquiring whether or not the age of the poker celeb is accomplished.
In a current blog posting on CalvinAyre.com, Lee Davy took a look at Full Tilt’s recent internet makeover, and what its conspicuous deficiency of superstar endorsements implies for the market.
Mishandled Advertising
Davy’s huge takeaway is that massive name poker websites have mishandled celeb endorsements to the point that they’re just not a massive promote for players anymore.
He points out that Complete Tilt’s latest, The Specialists, campaign is pretty bland and misses out on the exciting tidbits that make up the existence of a specialist poker player.
As an alternative, Total Tilt (in Davy’s eyes, anyhow) relies on gimmicks like head-to-head game titles with gimmicky stakes rather of big stacks of cash.
Whilst that could audio great in a advertising conference, it’s not-so-great in actual existence. Novice players aren’t impressed by novelty online games that dilute the images of these cold-blooded card sharks.
Poker Gamers are Unreliable
Would you feel me if I instructed you that expert gamblers can at times be unreliable?
Skilled poker gamers are born threat takers and, sometimes, that behavior generates damaging publicity.
The greatest illustration of this phenomenon is the rogue’s gallery of poker pros who got caught up in the Black Friday mess. Their everyday attitude in direction of other men and women’s money wasn’t just a marketing and advertising crew’s desire appear correct.
Black Friday is, nonetheless, hardly the only PR black eye from the execs. Guys like Phil Ivey and Archie Karas regularly make the sort of headlines that no on the internet poker room would like to be associated with.
Ultimately
Davy’s consider on the energy of the expert poker player endorsement is an exciting take that casino advertising and marketing groups must absolutely think about. Gimmicky head-to-heads and practically nothing burger viral content material are definitely not the greatest use of the poker celebrity endorsement.
 
 
 
The put up Are Professional Poker Players Still a Attract for iGaming Internet sites? appeared first on .
» On the internet On line casino News
http://www.casinoaffiliateebook.com/2014/11/12/are-expert-poker-gamers-nevertheless-a-draw-for-igaming-sites/